Digital Marketing Manager

Bengaluru Full-time

About Scripbox

Scripbox is a radical new approach to personal investing. Combining the principles of
portfolio theory and behavioral finance, Scripbox offers pre-selected mutual funds and an
easy one-click method of investing in them.

Scripbox simplifies investing by eliminating the confusion created by too much jargon and
too much choice.

We are a marketing team who enjoys what we do and are very passionate about delivering
genuine value to our customers. We are data driven and performance hungry. As we scale,
we are constantly looking for people with passion and a belief in doing the right thing to join
us. We are committed to providing an environment that recognizes and rewards merit and is
driven by hard-work.

Digital Marketing Manager

The digital marketing manager would be responsible for paid marketing channels and mobile app marketing channels.

 

Individual contribution 60%

  • Develop and manage digital marketing for Scripbox on online marketing platforms
  • Manage channel spend and budget, as well as consistently measure campaign results
  • Oversee existing campaigns and make recommendations to optimise them
  • Analyse marketing trends and make data driven decisions
  • Produce detailed analysis and reports for online platforms
  • Collaborate with cross-functional teams to plan, deliver and execute successful mobile marketing campaigns across digital platforms
  • Create and maintain campaigns for mobile app installations, in-app activities across marketing platforms like Adwords, Facebook, etc.
  • Execute mobile push notifications and in-app message campaigns for retention of users
  • Take ownership of paid marketing budget and strategy for the scripbox app
  • Responsible for regular reporting of mobile app campaigns and performance against KPIs
  • Data analysis with use of tools like GA, Appsflyer, etc, and implementation of results
  • Collaborate with creative teams for mobile campaign assets, landing pages, product enhancements, etc
  • Create a mobile marketing tracker and dashboard and maintain ownership
  • Drive actionable insights and recommendations

Project Manager 20%

  • Plan and execute all strategic and tactical mobile campaigns - with help from internal teams and/or external agencies
  • Lead mobile collaboration internally and externally

 

Program Manager role 20%

  • Closely work with internal stakeholders, including but not limited to business and marketing teams, to understand and set expectations
  • Work with internal teams and external agencies for creating mobile creatives, landing pages, tech-reliant reports

The ideal candidate will have

Experience, Skills and Attributes

  1. Proven work experience as a Digital marketing executive with 4-6 years of experience
  2. Excellent understanding of digital marketing concepts and best practices
  3. Experience working on major digital marketing platforms like AdWords, Facebook, LinkedIn, etc.
  4. Experience in planning of mobile-specific marketing campaigns and reporting
  5. Experience in planning and execution of online marketing projects and campaigns
  6. Analytical mindset and critical thinking
  7. An ability to multitask and perform under tight deadlines
  8. Strong verbal and written communication skills
  1. Academic qualifications
    1. Undergraduate/MBA
    2. Fields of study: Marketing, Business, Communication

Apply for this opening at http://scripbox.recruiterbox.com/jobs/fk0fyez?apply=true